Industry · Retail
One back office. Every channel.
Your branded online store, a hyperlocal delivery network, in-store sensors — billed, fulfilled, and reported from a single platform.
What retailers tell us
The five hidden costs of running multiple tools.
Marketplace take rates eat margin
20-30% commission to third-party marketplaces leaves no room to run promotions.
Reconciliation hell
Marketplace MIS, courier MIS, payment gateway MIS — three weeks of finance time every month.
No control over delivery
Hyperlocal aggregators control the rider — and the customer experience.
Customer data lives elsewhere
You can't remarket to your own buyers because the marketplace owns the relationship.
In-store + online disconnect
Two stock systems, two price lists, two promo engines, one frustrated customer.
What you get
Own the channel. Own the rider. Own the customer.
Online Store handles your branded D2C site at 0% transaction fee. Digital Commerce runs the hyperlocal delivery network. Smart IoT lights up in-store sensors and digital signage.
- Branded online store with catalog, checkout, payments, abandoned-cart, coupons
- Hyperlocal delivery — orders → riders → settlement, 4% (food) / 3% (non-food) take rate
- In-store + online inventory sync, one stock ledger
- Customer data + behavioural signals stay with you
- Loyalty + wallet + referral built in
- Multi-store, multi-brand support
- GST-ready accounting, e-invoice, payment gateway integrations
- Marketing analytics + retargeting integrations
Day in the life
Six workflows running every hour.
Branded D2C checkout
Customer browses your store, applies a coupon, pays via UPI, gets a tracking link — all on your domain.
0% txn fee
Abandoned cart recovery
Cart abandoned at checkout → WhatsApp + email reminder in 30 min → recovery coupon if dormant 24h.
+18% recovery
Hyperlocal order
Order placed → nearest store assigned → rider auto-dispatched → live tracking → cash/UPI settlement.
<30 min delivery
Store + online inventory
Sale at the counter syncs to online stock in real time — no overselling.
Zero overselling
Loyalty + wallet
Earn-and-burn on every order across channels; wallet balance redeemable at checkout.
+35% repeat rate
In-store traffic insight
IoT footfall sensors + heat maps inform staffing + endcap placement.
+12% conversion
Three products for retail
Pick what you need today.
All three share customers, orders, inventory, and finance.
What changes
Margin, control, and customer ownership — back to you.
Margin recovered
0% transaction fee on your own store + 3-4% on hyperlocal beats the 20-30% you pay marketplaces.
+15pp margin
Customer base owned
Every order on your store builds your CRM, not someone else's.
100% data retention
Finance reconciliation easy
One platform = one MIS. Month-end shrinks from 3 weeks to 3 days.
-85% reconciliation effort
Customer experience control
Your branding, your riders, your communication — front to back.
End-to-end branded
Omnichannel inventory
Single stock ledger across store + online prevents oversell and stock-out blind spots.
Real-time sync
Faster experimentation
Launch a new SKU, a new store, or a new pincode in hours — not weeks.
Days, not weeks
Customer story
How a regional grocery chain moved 40% of orders off Swiggy/Zomato.
Daily Basket (12 outlets, Bengaluru) · Regional grocery chain · 12 stores
40% of orders shifted to owned channels in 6 months
Launched a branded Online Store + activated SoftDocket hyperlocal across all 12 outlets. WhatsApp + push notifications drove repeat customers to the owned channels. Margin per order improved by 18 percentage points on shifted volume.
- Owned-channel share
- 40%
- Margin per order
- +18pp
- Delivery SLA
- <30 min
Retail questions
What store owners ask first.
Run the math
See your margin lift before you sign.
30-minute call. We model your current marketplace mix vs SoftDocket and show you the unit economics.