SoftDocket

Solution · Digital Commerce

Own your customer. Stop paying 30% to aggregators.

D2C storefront, checkout, payments, hyperlocal delivery — and the first-party data the aggregators won't give you.

Book a demoTalk to sales

What restaurant + D2C founders tell us

The aggregator squeeze, in five faces.

  • 30% aggregator commissions

    Margin gone before you cook. Pricing wars race to the bottom.

    Margin pain

  • No first-party data

    Aggregator owns the customer. You can't message, segment, or retarget.

    Growth lock-in

  • Brand dilution

    Customer remembers Swiggy, not you. Repeat business goes to the platform, not the kitchen.

    Brand risk

  • Delivery fragmentation

    Third-party riders, no SLA, broken packages, no recourse.

    CX risk

  • Building from scratch is hard

    Shopify + delivery integration + payments + tax = 6 months and 12 vendors.

    Build cost

How SoftDocket solves it

Your storefront. Your riders. Your customer list.

Storefront + checkout + payments + delivery + customer data — one platform, branded to you, India-localised.

  • Branded D2C storefront — web + mobile + WhatsApp commerce
  • Catalog, categories, variants, inventory — multi-location
  • Razorpay checkout — UPI, cards, COD, EMI, BNPL
  • Hyperlocal delivery — own riders or Shiprocket / Dunzo / Porter
  • First-party customer data — segments, broadcasts, retargeting
  • GST-compliant invoicing, multi-location tax, e-way bills

  • Storefront

    Branded web + mobile + WhatsApp commerce.

  • Hyperlocal delivery

    Own riders or 3PL. Live tracking, SLA, COD reconciliation.

  • First-party data

    Customer list, segments, broadcasts, retargeting.

What you get out of the box

Four modules. One revenue funnel.

  • Storefront + catalog

    Branded storefront across web, mobile, WhatsApp.

    • Theme + branding controls
    • Categories + variants + bundles
    • Multi-location inventory
    • Coupons + bundles + happy hours
    • SEO + open graph

  • Checkout + payments

    Razorpay checkout with every India payment method.

    • UPI, cards, netbanking, COD
    • EMI + BNPL
    • Wallets (Paytm / PhonePe / GPay)
    • Saved cards (PCI-compliant)
    • Abandoned-cart recovery

  • Hyperlocal delivery

    Own riders or 3PL. Live tracking, SLA, COD reconciliation.

    • Own rider app (Android)
    • Shiprocket / Dunzo / Porter fallback
    • Live GPS tracking
    • ETA + delay alerts
    • COD reconciliation

  • Customer CRM

    First-party data with segments, broadcasts, loyalty.

    • Customer profile + order history
    • Segments by RFM + behaviour
    • WhatsApp + email broadcast
    • Loyalty + cashback
    • Retargeting export (Meta / Google)

Order lifecycle

From cart to doorstep.

  1. 1

    Browse + cart

    Customer browses on your branded store, adds to cart, applies coupon.

    Intent captured

  2. 2

    Checkout

    Razorpay checkout — UPI, card, COD, BNPL. PCI-compliant.

    Paid

  3. 3

    Fulfil

    Order routed to nearest kitchen / warehouse. Own rider or 3PL dispatched.

    Out for delivery

  4. 4

    Delight

    Live tracking, delivery confirmation, post-order WhatsApp + loyalty cashback.

    Delivered + retained

Integrations

Talks to every commerce stack piece you need.

  • Razorpay

    Payments

  • Shiprocket

    Delivery

  • Dunzo for Business

    Delivery

  • Porter

    Delivery

  • WhatsApp Commerce

    Channel

  • Meta Ads (catalog)

    Marketing

  • Google Merchant Center

    Marketing

  • Google Maps (geofence)

    Location

  • GSTN + e-invoicing

    Tax

  • Tally / Zoho Books

    Accounting

Security

PCI-aware, India-localised.

  • PCI-scoped checkout

    Card data never touches your servers. Razorpay tokenised flow.

    PCI-DSS scope minimised

  • Customer PII encryption

    Phone, email, address encrypted at field level. Per-tenant keys.

    AES-256-GCM

  • Consent + DSR ready

    DPDP-aligned consent capture. Data export and erase on request.

    DPDP Act 2023

  • Order fraud signals

    Velocity + geolocation + device + payment risk signals.

    Real-time scoring

Analytics

Commerce metrics that move profit.

Commission saved
30% → 0%

Direct vs aggregator

Repeat rate
+47%

First-party CRM effect

CAC payback
-3 months

Retargeting + loyalty

Average order value
+18%

Bundles + happy hours

Abandoned cart recovery
23%

WhatsApp recovery flow

COD reconciliation time
-78%

Auto-match vs manual

  • Revenue dashboard by channel, location, category, hour
  • RFM segments — loyal, at-risk, dormant, new
  • Cohort retention — first-order to 90-day
  • COD ageing + reconciliation funnel

Customer voices

Founders on going direct.

  • “We pulled 40% of our orders off aggregators in 5 months. 30% commission saved goes straight to better ingredients.”

    Arjun Padmanabhan

    Founder · Idli Factory

    40% direct in 5 months

  • “Our repeat rate jumped from 22% to 49% once we started messaging customers on WhatsApp.”

    Sneha Vaidyanathan

    Co-founder · Bombay Sweet Shop

  • “Own rider fleet + Shiprocket fallback gave us 96% on-time delivery. Aggregators were at 78.”

    Zubin Mehta

    Operations Head · Burma Burma

    On-time 78% → 96%

Ready when you are

Stop renting your customers. Own them.

Get a walkthrough with a commerce specialist who has migrated 50+ brands off pure-aggregator dependence.

Book a demoTalk to sales
Digital Commerce Solution — SoftDocket